The first project for Type 2 is at hand – redesigning the Cadek Conservatory’s music instruction calendar.
After reading Robin Kinross’s The Rhetoric of Neutrality I seem to have a little more insight into which direction I want to go with this project.
The current layout for Cadek’s calendar is … disasterous. Sure you can argue that it presents all the information on one single sheet. It is a printed communication of dates. It’s meant to help parents plan their child’s weekly music lessons.
Kinross stated in her introduction: ” [Information Design] has been concered with the needs of the users rather than with the expressive possibilities present in design tasks.” In this case it couldn’t be more true. Yes all the improtant info is there, but visually its confusing and frusterating.

This image taken from the Australia Research Society has a mass amount of info needing to be displayed on one page (image from:http://www.aumrs.com.au/ICEM-08/Program/Schedule/ICEM08_program_schedule.jpg). While color is not an option for this project this schedule I noticed how the information was broken up and sorted in a grid style. A major flaw in this schedule however is the lack of coding to alert the viewer to what all the single placed letters (such as “C” “D”) mean.
Mentally I am preparing a note to myself – streamline and possibly sort the information but do not boil it down too much as overly streamlined information might lose its informative impact.
There were many examples in Kinross’s article concerning the balance between something being informative vs being strictly visual. Earlier train schedules done by the London train transit in the 1933s were strictly informative. And slowly over time they began to incorporate more visual elements which helped their effectiveness.
But you cannot just throw the infomative bit to the wind and concentrate soley on the visual aspect. There has to be a balance between the two. The information needs to remain untainted and uncomprimised while also being visually appealing.

I came across this timetable from the Alaska Railroad. (image:http://www.akrr.com/contentimages/2009-AWT-Schedule.gif) While I am not sure of its effectiveness in delivering critical information the use of arrows for reading one column up and one column down did keep my interest and even now since it was so different I remembered it even after not looking at it for a few hours. Which shows how their visual use of arrows and text to direct how to read the graph not only conveyed its content but was so different from regular train schedules that the next time seeing it one might have a higher chance of remembering it.

This swimming lesson schedule has another element that I might like to incorporate (image:http://www.ymcalakecounty.org/Portals/3/images/CLSummer09PoolLessonSchedule.jpg). It sorts the days of the week in one column and the swimmer level on the left. In the Cadek schedule this could be tweaked to have the month only listed in one column rather than it is now.
There is a great deal of data on this schedule that will need to be adjusted and fitted. It will be hard to find a visual neutrality where the schedule is strong in both terms of being informative while also being visually pleasing to enhance the absorption of information.